01 · System
Type, colour, components, the rules a non-designer can still keep.
Process · 03
Design
Systems first, then artefacts. Identity, product, art direction, the website as an editorial object. Designers and engineers in the same file, so we do not invent a look that cannot be built.
The long middle
What actually happens
Design in systems, then make the first artefacts feel inevitable.
Colour is a decision. Type is a decision. A hover state is a decision. We start with the system so the fifth page does not invent a new language, then we make the first objects — a mark, a homepage, a room — so the guidelines are a record, not a wish list.
Engineering sits in the file from the first layout. If it cannot be built well, it does not leave the studio.
In this movement
The work, not a theatre of phases.
02 · Artefacts
The first real things: identity, key pages, packaging, the object that proves the system.
03 · Art direction
Image, motion, pacing — the difference between a section library and a page with a door.
04 · Prototype
Clickable, paced, ready for development. Not a deck of pictures of a website.
Where it lives in the offering
Design here is Visual Identity and Web Design, held together so they do not arrive from two companies. Open those pages if you need the discipline without the whole process.
The five movements