01 · Direction
A short brief the image-makers are not allowed to decorate around.
Capability · 06
Creative Direction
Useful when a brand already exists and the next chapter needs someone who will not let it arrive from four different companies. We direct, and we stay for the making.
How we hold it
One eye, so nothing feels imported.
Film, stills, product, space, the website that has to live next to all of them. Creative direction here is not a moodboard we email to four vendors. We sit with the making until the chapter is in the world.
Brands that already have an identity often need this more than a redesign. The next season, the next room, the next film — held so they still belong.
What you leave with
The work, not a slide about the work.
02 · Casting the work
Photographers, film, spatial partners — chosen, not crowd-sourced.
03 · On set / in room
We stay. The point of view does not survive a handover on the day.
04 · Edit
Stills, cuts, the site, the space — finished as one piece of work.
When to call
A new identity is Visual Identity. A new chapter of an existing one is this. If you are not sure, the first conversation is the same either way.
In the work
Where this discipline showed up.
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