01 · QA
Browsers, accessibility, content, the edges a launch week likes to skip.
Process · 05
Launch
QA, rollout, training, the first months. We stay until a non-designer can publish the twentieth page and it still looks like the company.
Through the first season
What actually happens
We stay until the work is in the world, not just in a deck.
Launch is not a Friday. It is QA, the rollout, the training, the first months of living with it. Partners stay on the project. That is the reason we have not grown past fourteen.
If something has to change once it meets the world, the design changes with it. We do not vanish into a retainer slide.
In this movement
The work, not a theatre of phases.
02 · Rollout
The switch, the redirects, the quiet checklist that keeps Friday from becoming Monday.
03 · Training
The people who will publish, photographed, written, briefed — not a PDF left on a drive.
04 · First season
We stay through the first months so the twentieth page still looks like the company.
After launch
Most of our clients come back with the next brief. That is not an upsell. It is what happens when the same studio is still in the work.
The five movements