Capabilities

Six disciplines. One studio.

We do not sell a menu. Most of our work is a combination of the six below, held by the same team from the first conversation to launch. If you only need one, we will say so.

What we do

Held together on purpose.

Strategy without craft is a document. Craft without strategy is a look. We keep both in the building so the work does not fall apart between departments that do not exist here.

Two professionals brainstorming on a whiteboard
01

Brand Strategy

Positioning, narrative, brand architecture. The unglamorous work of deciding what a company is for, who it is not for, and which sentences it is never allowed to say. We leave you with a short document the later work is not allowed to contradict.

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02

Visual Identity

Type, colour, motion, photography direction and the quiet rules that keep a brand recognisable on a façade, a button and a packing slip. We design systems, then the first artefacts — so the guidelines are a record of decisions already made, not a wish list.

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Person choosing colour palettes for a design project
03

Web Design

Art direction for the screen. Information architecture, pacing, design systems, the difference between a page that performs and a page that is merely large. We design websites as editorial objects, not as a stack of sections.

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04

Web Development

Front-end engineering close enough to design that nothing gets interpreted on the way. Performance, accessibility, CMS honesty. We build what we designed, and we will tell you if the design cannot be built well.

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Team members collaborating on a design project
05

Digital Experiences

Campaigns, products, installations and the rare website that is the idea rather than the leftover. Timed drops, tools, exhibition pieces. We like constraints: a fortnight, a room, a single gesture.

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06

Creative Direction

One eye across film, stills, product and space. Useful when a brand already exists and the next chapter needs someone who will not let it arrive from four different companies. We direct, and we stay for the making.

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A diverse team in a collaborative meeting in a modern office

Questions we are asked

Do you take on strategy without design?

Sometimes. If the company already has a craft team we trust, we will write the strategy and stay as a critic. If the next step is going to be a pitch-deck identity, we would rather do both.

How long does a typical project take?

A focused identity is usually three to four months. A website with development is four to six. A product or a campaign has its own clock — we will say so in the first two weeks, not at the end of discovery.

Do you work outside London and New York?

Most of our clients are not in either city. We travel when the work needs a room; otherwise we work remotely with a single weekly working session that is not a status meeting.

Are you taking projects now?

We take a small number of projects each year. If the timing is wrong we will say so, and we will say when it would be right. The contact form is the fastest way to start that conversation.

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Let’s make something that lasts.

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