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Lumen Atelier
A Paris womenswear house rebuilt from the typeface down — colour, cloth, packaging and a digital flagship.
View caseIndependent studio · London & New York
Fourteen people. Strategy, identity and the craft to ship it — held in the same room.
01 — Selected work
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A Paris womenswear house rebuilt from the typeface down — colour, cloth, packaging and a digital flagship.
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A private wealth platform with the manners of a salon, not a trading floor. Product design for a discreet European house.
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04
A genomics company, translated for the people who actually use it. Design and engineering for clinicians, not a pitch deck.
View case02 — Voices
They treated the brand like a garment — structure first, decoration never.
Clients now arrive at the first meeting having already understood the work.
03 — The studio
Most companies already have a category. They do not need another version of it. They need a point of view, a system that can take a punch, and work that still feels like them five years later. That is the job.
Fourteen people. London and New York. Strategy, identity, digital product and the craft to ship it. About the studio
04 — Capabilities
Positioning, narrative and the decisions a company should never outsource to a moodboard.
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Type, colour, motion and the quiet rules that keep a brand recognisable under pressure.
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Art direction for the screen — systems, pacing and pages that know when to be quiet.
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Front-end built to last: fast, accessible, and honest about what the CMS actually needs.
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Campaigns, products and installations where the interface is the idea, not the leftover.
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One eye across film, stills, product and space, so nothing feels like it arrived from another company.
Open the page05 — In numbers
06 — People we work with
07 — Process
Interviews, audits, the unglamorous reading. We find what the company already knows and has not said.
Open the page 02 StrategyPositioning, narrative, principles. A short document that later work is not allowed to contradict.
Open the page 03 DesignIdentity, product, art direction. We design in systems, then make the first artefacts feel inevitable.
Open the page 04 DevelopmentBuild, motion, CMS. Engineering close enough to design that nothing gets “interpreted” on the way.
Open the page 05 LaunchQA, rollout, training, the first months of living with it. We stay until the work is in the world, not just in a deck.
Open the page08 — Studios
09 — Journal